EACH CLIENT IS VIEWED AS A PARTNER, NOT A BUSINESS TRANSACTION.
Whether in a strong housing market or a turbulent one, it is essential to work with a real estate agent you trust to sell your home. We recognize that selling your home is not just about business. Putting your property on the market can be a personal and emotional experience. Every seller can have an individual relationship with their home. Your home may be a statement of your personality, and embody your life, aspirations and memories.
Typically, the objective in selling your home is to sell the property for the best selling price within a reasonable time frame that meets your personal needs, and to manage the process in the most efficient manner possible. We have the experience, knowledge and skill to help you successfully achieve your objectives.
We are adept at navigating today’s fast-paced luxury market, and we remain involved from the initial home evaluation all the way through the closing process and legal/escrow. We understand that the real estate business is based on personal relationships and trust, and we strive to provide the best and most honest service in the business.
Also, our real estate business model enables us to offer a customized menu of real estate marketing and sales services that fit your specific needs and budget. There’s no silver bullet or magic formula to getting the job done.
MARKETING YOUR HOME – We will provide you with
A comparative Market Analysis to help advise you how to price your home Photos and detailed descriptive information about your home Professional color flyers/brochures Continuous monitoring of your neighborhood and other comparable areas Assistance with Open Houses and staging for enhancing your home available upon request Transaction management Skillful negotiations and more
Real Estate Home Marketing Videos and Digital Photography – optional program paid by seller to video service provider. Upon sale and close of escrow of home, seller to receive credit for cost of video services paid by seller to video service provider. Seller credit to be applied to listing commission payable to listing agent from sellers sale proceeds at close of escrow. Seller credit to be actual cost of video services paid by seller to video service provider, not to exceed $1,500.
Let me explain – there are many legitimate reasons why the Seller should pay for and own the home marketing video product, rather than the real estate agent. The investment is minimal. The reasons and benefits are many.
Listing Exposure. Real Estate Listing Syndication. Advertise Everywhere Marketing
We want the world to find your home on the web, and when they do we want it to shine. Photos and information about your home are syndicated far and wide with all major real estate websites. When your home is listed on the Multiple Listing Service (MLS) it is also syndicated to over 50 of the highest trafficked search sites on the internet.
Real Estate Listing Syndication is the premier real estate advertising medium on the internet today. Listing syndication does more than just draw eyes to your listing; it provides your home with maximum exposure worldwide, dramatically increasing the buyer pool for your home. Giving your listing ultimate exposure just makes sense. The California Desert Association of Realtors Multiple Listing Service (MLS) and broker members have partnered with Point2 to provide this valuable service. Point2 has spent many years creating one of the largest and most secure listing syndication networks in the real estate industry. New partners are added all the time. Click on image for more information.
Now that you have decided to sell your home, you should begin the process of preparing your home for sale.
HGTV – 10 Best-Kept Secrets for Selling Your Home
Tricks of the trade to help you get top dollar when selling your home.
Selling Secret #10 Pricing it right Find out what your home is worth, then shave 15 to 20 percent off the price. You’ll be stampeded by buyers with multiple bids — even in the worst markets — and they’ll bid up the price over what it’s worth. It takes real courage and most sellers just don’t want to risk it, but it’s the single best strategy to sell a home in today’s market.
Selling Secret #9 Half-empty closets Storage is something every buyer is looking for and can never have enough of. Take half the stuff out of your closets then neatly organize what’s left in there. Buyers will snoop, so be sure to keep all your closets and cabinets clean and tidy.
Selling Secret #8 Light it up Maximize the light in your home. After location, good light is the one thing that every buyer cites that they want in a home. Take down the drapes, clean the windows, change the lampshades, increase the wattage of your light bulbs and cut the bushes outside to let in sunshine. Do what you have to do make your house bright and cheery – it will make it more saleable.
Selling Secret #7 Play the agent field A secret sale killer is hiring the wrong broker. Make sure you have a broker who is totally informed. They must constantly monitor the Multiple Listing Service (MLS), know what properties are going on the market and know the comps in your neighborhood. Find a broker who embraces technology – a tech-savvy one has many tools to get your house sold.
Selling Secret #6 Conceal the critters You might think a cuddly dog would warm the hearts of potential buyers, but you’d be wrong. Not everybody is a dog or cat-lover. Buyers don’t want to walk in your home and see a bowl full of dog food, smell the kitty litter box or have tufts of pet hair stuck to their clothes. It will give buyers the impression that your house is not clean. If you’re planning an open house, send the critters to a pet hotel for the day.
Selling Secret #5 Don’t over-upgrade Quick fixes before selling always pay off. Mammoth makeovers, not so much. You probably won’t get your money back if you do a huge improvement project before you put your house on the market. Instead, do updates that will pay off and get you top dollar. Get a new fresh coat of paint on the walls. Clean the curtains or go buy some inexpensive new ones. Replace door handles, cabinet hardware, make sure closet doors are on track, fix leaky faucets and clean the grout.
Selling Secret #4 Take the home out of your house One of the most important things to do when selling your house is to de-personalize it. The more personal stuff in your house, the less potential buyers can imagine themselves living there. Get rid of a third of your stuff – put it in storage. This includes family photos, memorabilia collections and personal keepsakes. Consider hiring a home stager to maximize the full potential of your home. Staging simply means arranging your furniture to best showcase the floor plan and maximize the use of space.
Selling Secret #3 The kitchen comes first You’re not actually selling your house, you’re selling your kitchen – that’s how important it is. The benefits of remodeling your kitchen are endless, and the best part of it is that you’ll probably get 85% of your money back. It may be a few thousand dollars to replace countertops where a buyer may knock $10,000 off the asking price if your kitchen looks dated. The fastest, most inexpensive kitchen updates include painting and new cabinet hardware. Use a neutral-color paint so you can present buyers with a blank canvas where they can start envisioning their own style. If you have a little money to spend, buy one fancy stainless steel appliance. Why one? Because when people see one high-end appliance they think all the rest are expensive too and it updates the kitchen.
Selling Secret #2 Always be ready to show Your house needs to be “show-ready” at all times – you never know when your buyer is going to walk through the door. You have to be available whenever they want to come see the place and it has to be in tip-top shape. Don’t leave dishes in the sink, keep the dishwasher cleaned out, the bathrooms sparkling and make sure there are no dust bunnies in the corners. It’s a little inconvenient, but it will get your house sold.
Selling Secret #1 The first impression is the only impression No matter how good the interior of your home looks, buyers have already judged your home before they walk through the door. You never have a second chance to make a first impression. It’s important to make people feel warm, welcome and safe as they approach the house. Spruce up your home’s exterior with inexpensive shrubs and brightly colored flowers. You can typically get a 100-percent return on the money you put into your home’s curb appeal. Entryways are also important. You use it as a utility space for your coat and keys. But, when you’re selling, make it welcoming by putting in a small bench, a vase of fresh-cut flowers or even some cookies.
By Barbara Corcoran, TODAY real estate expert
There is a smart way and a not-so-smart way to get the best price for your home in the new year. Selling is both a price war and a beauty contest, and to win both you should check these nine tips.
1. Time it right Wait a few more weeks to put that “for sale” sign in front of your home. Few houses sell until after Super Bowl Sunday. If your house has been on the market for more than four months, take it off the market and re-list it in two months as “new.”
2. Price it at exactly what it’s worth The most influential factor in selling a home is always price. Don’t build “wiggle room” into the asking price. There’s a price war out there and you have to win it from the get-go. Shop the competition to see what similar homes are selling for and price your home 10 to 15 percent lower so it’s the first house shown. Or you can get price estimates from three good brokers and go with the lowest. If you’ve overpriced your home, then make one big reduction. The worst thing you can do is make a series of small price reductions along the way — it’s the equivalent of chasing the tide as it rolls out.
3. Get your home inspected before you list Don’t wait for the would-be buyer to discover the problems you could have fixed before selling. When they’re discovered, buyers will just move to the next house or rack up reasons to expect price cuts.
4. Offer financial incentives up front Don’t wait for the negotiations to throw in extra price incentives – offer them up front. Offer to pre-pay the first year of property taxes, pay closing costs, include free cleaning, lawn care or snow-removal services for a year. If you’re moving and have no place to put your money, the best incentive out there today is “seller financing.” Make sure to put your incentives front and forward in the listing information.
5. Wage war online A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of “curb appeal.” Rent a wide-angle lens and good lighting, get rid of your clutter and post at least eight great photos to win the beauty contest. Don’t just rely on your broker to post the listing in all the high-trafficked websites. The most visited home sale websites today are syndicated when a property is listed.
6. Hire the best broker
The top 10 percent of sales agents generate 90 percent of the sales and they’re the ones most likely to sell your home. To find a smart broker, go to a reputable firm and ask the sales manager for a broker in the top 10 percent.
7. Spend money on the three key spaces:
The front of the house Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds. Edge your lawn, mulch your flower beds, trim your bushes, steam clean your driveway and paint your door and trim.
The living room Get rid of ALL your clutter, including a third of your furniture. Paint the walls a neutral white and add touches of color. If you can afford to stage one room, this is it.
The kitchen Invest in cheap expenses like changing the cabinet fronts, new lights and fixtures, new knobs and drawer pulls, installing a chic new back splash, resurfacing the floors and getting one new, fancy-looking appliances.
8. Lighten your house After location, light is the second-most cited reason buyers choose a particular house. Paint the inside walls white, clean the windows, trim back shrubs and trees, replace heavy drapery with sheer curtains or shades, put sheer white shades on your lamps and higher-wattage bulbs.
9. Stage your home The typical cost of staging a house is $1,500. If you can’t spend the money, visit more expensive model homes in your area and try to mimic the look. It’s what today’s buyers want.
NAR Field Guide to Listing & Selling Luxury Properties